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Why Do You Do What You Do?

Posted by Buhle Dlamini on February 10, 2013 at 2:00 PM

“Purpose is what gives life a meaning.”

~ Charles H Perkhurst,

There is nothing more powerful than the clarity of purpose. When you are clear about why you are waking up every morning and doing what you do, the easier it is for you to find the motivation to do it. Paying the bills is not a good enough reason for waking up every morning. We all have to pay bills, but how we do that is entirely up to us. If you want to live a full and significant life then you have to consider all the areas of your life and your involvements. The most successful companies, and we are not just talking about profits only here, are the ones that are driven by a very clear understanding of why they do what they do.

Richard Leider once said that “the purpose of life is to live a life of purpose.” Not everybody lives and works on purpose, there are plenty out there that exist from day to day and just getting by. Don’t make that mistake. Make sure that you determine before hand what you want your life to stand for when you reach the end of it. I have dedicated my life to serving others by helping them activate their potential through the work I do. I choose to do this in a sustainable way so that I can activate the potential of my most important people – my family. That is why I run my business to make people better and as a result to create a great life for those I love and then extend my influence to those who need my help and support the most.

When You Are Clear About Why You Do What You Do, Then You Will Never Struggle To Find The Motivation And Strength To Do It.

Your life is a gift to you, what you do with it is a gift to the world. Take time to ponder the why for your work and life. Deep down in your heart you already know what is important to you but you have to articulate and draw strength from the knowledge that you are living and working for more than a salary.


Buhle Dlamini is an entrepreneur, author of numerous books, a sought-after speaker, author and CEO/Founder of Young and Able, a personal and business development consultancy, he is also the joint CEO of ForGood.

Categories: Inspiration, Personal Growth, Character

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